Real de Minas

Querétaro, Mexico

Brand Strategy, Visual Identity, Motion Graphics, Signage

Rebranding for Real de Minas Viajes, a luxury travel agency in Mexico specializing in creating unique and personalized experiences. The original style of the logo was reinterpreted in a modernized version without loosing the source of origin for its shapes.

The aim was to blend the rich cultural heritage of Mexico with a contemporary luxury aesthetic, appealing to discerning travelers seeking authentic, transformative experiences.

The logo draws inspiration from traditional Mexican design elements, reimagined with a modern twist. The use of custom serif typography is an appreciation to classic Spanish signage, while the vertical layout and iconic sun symbol create a distinctive and memorable brand mark.

Docaboca

Branding, User Research, Creative Direction, Copywriting, Visual Identity,Packaging Design

Branding for Docaboca, an e-commerce platform in the Dominican Republic selling Spanish wine. The aim was to balance the branding between traditions of the product, but attribute modernity to the overall feel of the platform to attract a younger audience to what would usually appeal to an older demographic.

The logo was inspired by the repetitive theme of circle compositions in the wine industry, like the barrels, the grapes, and the glasses. Small details, like the use of Spanish-made typography, keep it unique and true to its essence.

Espigal

Quito, Ecuador

Brand Strategy, Visual Identity, Packaging, Signage

Rebranding for Espigal, a beloved family-owned café and sandwich shop in Quito, focused on elevating the brand while preserving its warm, traditional essence.

The concept was rooted in the name itself “Espigal”, derived from “espiga,” the Spanish word for wheat ear, symbolizing the core ingredient in artisanal bread. And in a sandwich shop, bread isn’t just bread, it’s the key for the perfect sandwich.

The new identity captures this symbolism with a modern, refined aesthetic. Custom patterns inspired by wheat textures and traditional baking forms were developed to complement the refreshed brand. The visual system was applied across packaging, uniforms, and signage as part of the dinner’s full interior renovation, bringing a renewed sense of purpose, warmth, and craft to every corner.

New Standard

Brand Strategy, Visual Identity, Merchandise Design

Branding for New Standard, an urban fashion brand dedicated to empowering women and championing gender equality in sports.

The project aimed to create a brand identity that seamlessly blends stylish urban fashion with a powerful message of inclusivity and empowerment in athletics.

The logo features an unfinished star symbol, representing the ongoing journey towards gender equality in sports. The brand's color palette reinterprets traditionally masculine hues, using lighter shades to convey optimism and inclusivity. Typography choices, inspired by sports timers, emphasize the urgency of the brand's mission.

Interbloom

Naming, Creative Direction, Brand Strategy, Visual Identity, Copywriting

A visual identity for a real estate and business brokerage group based in South Florida. Interbloom provides services and business brokerage that aim to go beyond transactions, creating lasting value through strategic partnerships. They cultivate a collaborative and supportive network. The strategic approach to the project was to represent the founders belief that individuals and businesses can connect, share knowledge and support each other.

The two ‘o’s within the Interbloom name represented an opportunity to visually depict the merging of these values. Interbloom embraces modern design sensibilities, by applying visual tones appropriate to the market, yet diverging from competitors. Its color palette evokes associations of quality, security, warmth, and comfort, resonating with people's perceptions.

Terre Mere

Creative Direction, Brand Expansion, Web Design, Collateral Design, Social Media Strategy, Content Creation, Signage, Packaging Design

For Terre Mère, a farm-to-table restaurant in the heart of Paris's 7th arrondissement, the challenge was to extend its branding across all customer touchpoints. The essence of the restaurant—celebrating high-quality, locally sourced ingredients—was infused into every aspect of its brand experience. From collaborating on the interior design to designing menus, signage, business cards, and the website, the brand’s philosophy of healthy, sustainable, and delicious food was seamlessly communicated. A thoughtful social media strategy and content plan were implemented to engage a discerning audience, emphasizing the restaurant’s commitment to sustainability and gourmet excellence. Each touchpoint was crafted to resonate with customers who value transparency and good food.

Burga

Brand Audit, Creative Direction, Brand Strategy, Visual Identity, Copywriting, Brand Guidelines, Packaging Design

Rebranding a smashed burger restaurant in Costa Rica involved distilling the essence of the existing logo to craft a fresh and unique narrative appealing to their target audience. The goal was to transform the founder’s passion into a community passion.

The brand was infused with nostalgic elements, such as stickers, which resonate with a generation that values both self-projection and human connection. This comprehensive branding project included discovery, strategy, creative direction, and the development of visual and verbal identities, making the brand both relatable and engaging.

The Woof Club

Madrid, Spain

Brand Strategy, Visual Identity, Copywriting, Signage

Branding for The Woof Club, a premium dog daycare in Madrid that treats pets like true family. This is not your average kennel. It’s a luxury playground for pups, offering daycare, grooming, and a curated retail space, all with a deeply personal touch.

At the heart of it all is Cristóbal, the founder and soul of the space. His love and devotion to each dog shaped the entire brand strategy: warm, caring, and impeccably attentive. The goal was to create a brand that felt like a second home, playful, elegant, and full of heart.

The visual identity blends soft, rounded typography with a minimalist palette and joyful illustrations, evoking both trust and charm. From signage to merch, every detail was designed to reflect the club’s core promise: a fivenstar experience for your best friend.